Exploring how far a symbol, originally created to champion women’s empowerment in one region of the world, can resonate globally and inspire societal transformation through grassroots efforts. This initiative is known as The Pink Lady Project.
San Francisco 2025. The Pink Lady Mural at the corner of Hayes & Divisadero. In partnership with Rare Device. Photo: Sue Eich.
The Pink Lady has returned to the U.S. to advocate for equality, safety and fundamental freedoms.
“How the Pink Lady is taking over the world.”
VOGUE INDIA
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“The Pink Lady: Meet the First Lady of Indian street art.”
MASHABLE INDIA
The Pink Lady, created by street artist Jas Charanjiva in 2013, was conceived in response to the Nirbhaya Case in Delhi, India, which ignited widespread outrage and protests. Amidst the outcry for change, women’s safety, and justice, the Pink Lady began quietly appearing on walls in the form of stickers and paste-ups.
Designed to outlast fleeting media attention on gender violence, the artwork aimed to inspire hope and strength while serving as a reminder that the fight to end gender-based violence and dismantle patriarchy is far from over.
Over the past 11 years, the Pink Lady has been spotted across the world, from nursery walls where she empowers the next generation, to protest marches as a rallying force for change and resilience in the fight for human rights.
In 2017, the Pink Lady partnered with Republic of Brown to raise funds for Planned Parenthood in the US, supporting women’s rights as Trump's administration took office.
Some of the locations where Pink Lady work was/is featured:
‘Her Streets’ Exhibition - 2025 (Amsterdam)
Rare Device (Mural) - 2025 (San Francisco)
Asian Art Museum - 2020 (San Francisco)
Planned Parenthood fundraising (USA)
Human Rights in Childbirth Conf. (Mumbai)
Abortion Referendum (Dublin)
Asian Art Museum (San Francisco)
Asia Art Society (Houston)
Art’otel (Amsterdam)
Amsterdam Street Art Office (Amsterdam)
Indernet (Cologne)
Some of the cities on the wishlist:
Washington DC, Los Angeles, Miami, New York.